Doolittle Trailers

Providing a new user experience for a national trailer manufacturer

Project Summary

Doolittle Tralier Mfg., Inc. is a leading manufacturer of utility, equipment, enclosed and dump trailers located in Holts Summit, Missouri. They needed user-friendly platform that would showcase their trailers and perform online quotes for potential dealers and customers. They also wanted their site to be a platform for dealers to log in and easily access any marketing materials and information needed to sell.

We designed and built a fully responsive, WordPress CMS that highlights the company’s trailers in a visually appealing way, utilizing custom graphics and a modern, mobile-friendly design. Our redesign includes several user-experience enhancements that facilitate product and resource discovery, including optimized site architecture, significant calls-to-action and more.

Doolittle Trailers was looking for a cost-effective way to support it’s dealers throughout the Midwest. We formulated a strategy around Doolittle’s goals and budget and dispersed target locations. We determined that a Google Adwords campaign driving to an optimized lead generation page was the most valuable option for Doolittle to accomplish its goals and refer qualified sales leads to its distributers.

Key Performance Indicators: 

  • Volume of leads has more than doubled each month since launch.
  • Cost per lead has decreased to less than 50% of their historical costs.
  • Some Doolittle Trailer dealers are maintaining a 100% lead-to-sales rate.

Services Provided

Web Design
PPC
Video
Graphic Design