The Callaway Bank
Industry : Finance & Banking
Designing and developing a clean, professional, and easy to navigate website is paramount in this industry. The Venta team worked relentlessly to ensure every type of user could use and enjoy The Callaway Bank website purposefully. Developing websites for financial institutions requires in-depth knowledge of how those institutions operate both internally and for the public.
Some unique challenges faced for The Callaway Bank website include creating an easy online banking experience for users. Increasing cross selling products and services while providing a secure and trustable platform. They aimed to gain and retain customers by increasing online visibility.
Banking customers expect to manage their accounts online, and often on the go. The Callaway Bank website feels and operates the same on any size screen, allowing customers to switch between devices and still understand how to navigate and seek information or services.
What We Did
The Venta design team used color and drop-down menu styles to help users understand information and navigate quickly to the user portal they need.
To better guide the user experience, we developed a visually appealing and informational area that can be seen throughout the website to target users and gain interactions.
Using large family-oriented photography across the website and implementing a unqiue timeline feature on the "About Us" page creates a more trustworthy and familial feeling for The Callaway Bank customers.
Created a visually recognizable website by incorporating SEO strategies.
The Callaway Bank website project included optimizing their website to rank well in search results. The Venta SEO team sets high goals, plans out strategy, and executes until visions are met. This project included keyword researching to see how users were trying to find banking services in the target area (Columbia, MO) and plotting content to help search engines, like Google, find The Callaway Bank and place it more relevant than their competitors.