3 of the Best SEO Services for Growing Your Business

Kick-start your search engine services

Best SEO Services Growing Business

Search engine optimization (SEO) services can take a small business and transform them into an online, conversion-focused powerhouse. If you want your business to be a force nature in your industry, then you definitely need to address your online presence through SEO. The most successful businesses are constantly improving their online presence through SEO to ensure that their website(s) are situated in the highest search results possible.

To help small businesses rank higher on Google and other search engines good digital marketing agencies must perform top-notch keywords research, optimization, and management based on industry best practices. They should also tailor their SEO plan to goals of a small business as well so they can increase overall online ranking and search visibility for their website.

We compared our most popular and successful SEO services and recommend the following to small businesses looking to elevate their digital presence.

Competitor Research for SEO Growing Business

Audit Your Online Presence

The first thing your digital marketing agency should do is audit your website and examine your most successful competitors. You can’t move forward and grow your small business if you are holding yourself back with poor SEO practices and you’ll never beat the competition unless you know exactly what they’re doing.

Venta Marketing offers a variety of SEO services but our most important offering is our 8 Pillar Audit. This 8 part audit is the very first step in our full-court press of SEO strategy. Auditing your online presence will reveal the good, the bad, and the ugly and this helps our digital marketers know exactly how to help your website.

Our research, analysis and strategic thinking helps small businesses realize where they are falling short and identify how they can improve their SEO.

With the Venta’s 8 Pillars of SEO, every business can receive the benefits of an analysis report that includes keyword audits, competitor analysis, on-page tag measurements, and more. In addition to our findings, you will receive the professional guidance of our SEO experts and they will help guide your website to optimization excellence.

Leverage Social Media SEO Services

Leverage Your Social Media

Are you spending too little, too much, or no time at all to dedicating resources to promoting your content on social media in hopes of boosting your search engine rankings? If the answer is yes then you should DEFINITELY hire an agency to perform this service on your behalf.

Although Google has stated that likes, shares, and content on social media does not have a direct correlation to SEO performance, we disagree because they aren’t the only players in the game. Unlike Google, Bing does take social media activity into account and it’s important to have your social media optimized and frequently refreshed with content. Despite Google’s statements, social media can amplify your audience’ awareness level everywhere and all content sharing is good for your online presence. Marketing agencies can improve a business’s SEO through social media by managing your profiles and creating a steady stream of organic content to attract leads to your website.

Venta Marketing offers social media services with an industry-specific twist and we have found proven success in a variety of industries. Having a niche focus for our social media strategies have improved SEO for small businesses in industries that range from food and beverage, entertainment, cannabis, retail, e-commerce, and more.

First, we’ll make sure that your information, branding, and messaging is consistent across every social media channel then we’ll make sure that everything links back to your preferred call to action. These relevant links will help your audience explore your services and fall into your lead generation funnel. Once your profiles are ready to go we’ll start creating and regularly sharing posts that contain relevant keywords, photos, and authentic content. Sticking to a regular posting schedule is essential for making sure your content is deployed correctly and we use the best tools to manage your content calendar.

Growing Business Content Writing

Keep It Fresh & Up To Date

As your small business grows your website will too! You will probably add new services, products, or employees to your company which means you’re going to need more website content and webpages. In order to rank on the first two pages of results, you want to make sure that you’re using the most relevant keywords so you can surpass the competition. As time goes on refresh your content with new keywords so Google keeps your content top of mind.

If you’re struggling to keep up with the pages of content that you need, hire a marketing agency with a dedicated content strategist and a great understanding of SEO. By taking this task off your plate and putting it in the hands of your agency you can free up your schedule and help them create more authentic content.

At Venta, we create new webpages with keyword focused content in addition to posting two to three times a week for our clients on social media with a variety of post types. Videos, interviews, contests, cinemagraphs, blogs, and more! The possibilities for content are endless with our team and we’re constantly brainstorming new ways of making eye-catching content for small businesses.

SEO for Dummies: 8 Beginner SEO Strategies

Welcome To Your SEO Odyssey

SEO for Dummies Begginer Strategies

This guide was designed to help any SEO novice navigate through all major aspects of SEO, from researching keywords, to building links and developing a thorough SEO process. To get the most out of our guide, we recommend taking the time to explore our recommended tools and resource section. If your desire to learn more about SEO exceeds this article’s contents, then be sure to download our infographic so you can keep these tips handy or check out our 8 Pillars of SEO for a more in-depth analysis.

SEO is complex and ever-changing but with our help, anyone can easily understand the basics, and reading this article will make a big difference in your SEO process. Quality SEO education is hard to come by and free, quality SEO advice is even rarer, so sit down and dive into our guide so you can become a savvy SEO aficionado.

Find the Right Keywords

Step 1 – Find The Right Keywords

Keyword research is essential to understanding your website’s SEO and competitors. Simplifying your approach to keyword research will save you time and help you brainstorm new content strategies. We have boiled this process down to these three simple steps for your convenience.

     1. Know The Customer

They say walking a mile in another man’s shoes will help you understand their experiences, challenges, and thought process – but what about typing in a search query from another man’s perspective?

The best way to understand your audience is to take a step back and think about what they are looking for online and consider the keywords they are typing into the Google search bar. Identifying the right keywords and knowing how they relate to the customer’s needs will help you write better content and develop better ads.

You may think you know everything about your customer but your research could make all the difference if there is an unknown keyword or phrase that prospective customers are searching without your knowledge.  

     2. Develop Your List

There are several keyword research tools that will help you identify the right and wrong keywords – our favorites are Google Keyword Planner and Moz’s Keyword Explorer.

Both of these tools will allow you to create endless lists of keywords and search queries that your customers may be using. Continue to qualify and rank your keywords of importance with a scoring matrix. Moz’s Keyword-Explorer will also allow you to score your keywords based on competitor rankings which will tell you how easy or difficult it will be to rank above them. Outranking your competitors is a constant game of cat and mouse so be diligent and refresh your keyword lists often.

     3. Build Your Strategy Around The Keywords

Once you have your list of ranked keywords and phrases you can create your content strategy. You can develop a variety of valuable, content forward assets like blog articles, white papers, infographics, webinars, social media posts, or videos to increase online visibility.

Select one keyword to be featured in the title and throughout your piece of content so search engine crawlers know exactly what you’re writing about, improving your chances of ranking for that query.

See Our 26 SEO Terms That You Should Know Before You Start A Campaign

Step 2 – Take Empathy With The Customer

This task can be difficult when you are solely focused on one outcome with short term side effects but SEO is all about the long-game so we recommend a well-rounded approach to your marketing strategy.

As we mentioned before, it’s important to consider the thoughts, feelings, and assumptions of your audience before marketing to them. Taking empathy with your customers will allow you to see how your marketing registers on others and to see if they share the same feelings.

In the act of taking empathy with them, you will see their point of view and have an increased chance of interaction with a customer. An increase in interaction or understanding can make all the difference in an SEO campaign and convert a prospect into a paying customer.  

Free SEO Tools for Beginners

Step 3 – Use The Free Tools

If you’re operating on a budget, don’t hesitate to lean on the free SEO tools at your disposal. Some of the most valuable tools for measuring your website’s health are totally free and easy to use on the internet.

Our favorite free tools include SEMRush and Google Search Console because you can gather tons of data on any website you search. With a free account, Google Search Console is ideal for uncovering and fixing technical, on‐page issues while SEMRush will allow you to perform 10 domain or keyword searches per day, manage one project, and create reports with ease. SEMRush also offers a monthly subscription version that allows you to manage more projects and pull more insightful data on competitors and your own SEO performance.

Beginner Competitor Research for SEO

Step 4 – Leverage The Competition

Keeping up with the competitors online sounds a lot harder than it is because most SEO beginners don’t know where to look for competitor data. Many people think that monitoring competitor PPC ads, following them on social media, and reading their blogs is all they can do but there’s actually much more!

Investing in the right competitive analysis tools is the best first step you can take to improving your own SEO strategy. For example, if you’re using the paid version of  SEMRush, their Gap Analysis and Domain Analytics features make it easy for you to compare your domain against others. Simply select the keyword type you want to research, like organic keywords, and you’ll see a side by side comparison of these sites by keyword, position on SERPs, and more.

By knowing how you stack up against the competition, you can steer your inbound marketing and content strategy to get ahead of other brands. Being in control will help you prioritize opportunities for certain keywords and help you make up ground in any areas where you are falling behind.

Step 5 – Develop Quality Content

Internet users are bombarded with content every single day and our brains only have time to process the wanted, meaningful content that sparks interest or answers our questions. Just like people, search engines prefer to process well-written, accurate information so it’s important to write well and fact check.

Slapping together incoherent thoughts is the true sign of sub-par content so it’s important to structure your content around specific moments. These moments will provide clarity to your readers, make your content readable for search engines, and improve your search rankings.

  • Increasing Brand Awareness – Explain, in detail, who, what, where, when, and why concisely so people know all of the necessary information about your business. This will educate your audience on who you are, what your brand stands for, and help convince them why they should trust you.
  • Create Calls To Action Through Curiosity – Instead of writing a one-dimensional piece of content, add specific calls to action that spark your reader’s curiosity to learn more about your company. Repetitive calls to action can be boring so spice things up with unqie value offers and language.
  • Give Your Social Media A Spotlight – Give your audience the chance to connect with you and your business on different channels so you remain top of mind. Your loyal audience members want to follow you and keep up with any updates, news, or promotions related to your business.

Beginner Backlinks SEO

Step 6 – Get Those Links!

Link building is an especially important strategy for those looking to increase their online visibility. Acquiring links from reliable or popular media outlets can be a huge boost to your website’s rankings.

A link building campaign is a process of actively trying to increase links to your website, usually accompanied by some kind of overarching objective. Your campaign will use website assets like infographics or blogs in order to acquire those links.

LINK TIP: You should always be looking for link opportunities from trustworthy websites that have a domain authority of 30 or higher. Anything less is fine, but the impact will be far less.

How to Set up SEO Tracking for Begginers

Step 7 – Set Up Tracking

Tracking your SEO campaign is the only way to know IF and HOW your efforts are working towards your goal. Without tracking, it will be impossible to know how your campaign is progressing and you won’t know what actions are hindering you from success.

Setting up Google Analytics on your website is a relatively simple task because you are essentially placing a small snippet of code on your site to track your audience’s onsite actions. With Google Analytics, you can implement new and improved SEO strategies for the better of your website.

Here are some of the most important metrics to track in your SEO campaigns:

  • Website traffic
    • Sessions
    • Users
    • New Users
    • Pages/Session
    • Average Session Duration
    • Bounce Rate
    • Goal Conversion Rates
    • Goal Completions
  • Traffic By Channel
    • Organic
    • Direct
    • Referral
    • Social
  • Local Visibility
    • Impressions
    • Phone Call Tracking
    • Website Visits
  • Top Landing Pages
    • Pageviews
    • Users
    • Pages/Sessions
    • Bounce Rates
    • Average Session Duration

Step 8 – Build A Process

SEO isn’t what it used to be but there’s no reason to dwell on the past because the best digital marketers are willing and able to adapt to changes in content, media, and search engine algorithms.

Prospective clients are looking for experts that can help their website improve its rankings and you must have the process to back it up. Business owners are far more aware of what success means in SEO and how search results work so it’s crucial to know how your process will find others success.

Your process should adapt to the changes and waves in digital marketing but solidify a monthly schedule of tasks so your strategy is organized. This organized effort is exactly what potential clients are looking for and although they may not understand the ins and outs of SEO, they will recognize strategy from chaos.

Now Try it for Yourself

Use our helpful SEO tips to create the best process possible and adjust it based on your flow or needs. When developing your process think about where your clients are now with SEO and where they’ll be in 3 months, 6 months, or even a year. It’s important to know how you can help them now and how you will be able to help them in the future. Maybe your clients aren’t ready for link building and that’s okay, but at least you can have that strategy in your back pocket for the day when they are ready.


Didn’t get enough SEO?

Check out our Top 3 SEO Auditing Tools of 2019>>


 

SEO For Your Website: Where to Get Started

Small business owners often ask themselves where to start for website SEO

You’ve probably heard it in passing from your friends, fellow business owners, and reps at your agency. “You definitely need SEO for your website!”

We know you’ve heard it. But it’s OK to not feel ready to sign onto a full SEO marketing campaign. Take a deep breathe and know there are still plenty of steps you can take on your own to avoid ignoring this invaluable tool altogether.

SEO for Your Website Where to Get Started

Website Considerations That Matter for SEO

Google literally takes hundreds of factors into consideration when deciding how and where to rank your website. Even the most advanced SEO specialist won’t have time to optimize for all of them right off the bat.

If you do SEO with the mindset of making it easier for Google to do its job, the engine is going to reward you with better rankings. So before you jump into doing any work on your own, take the time to understand what Google wants most.

Google’s #1 goal is to be able to connect users with the most important content for their queries. It does this by being able to read your site and easily, determine what it is about and rank it against pages with similar or related information.

When you consider what would make Google’s life easiest (and help it make the most money), you can get a feel for why SEO works the way that it does. In a nutshell, Google wants your site to be user-friendly, relevant and readable (to both Google and the reader).

That being said, you should be able to see real rankings improvements if you focus on making our website technically sound (so Google can find it), as well as ensuring your site is full of relevant, professionally written content that answers the questions searchers are asking.

It also helps to make everything on the site attractive, user-friendly and responsive so users stick around to actually read it.

Top 7 Steps to Set Up Website SEO Today

I get this question a lot: “What is the most important thing I can do to improve my SEO today?”

So many factors work together in SEO, which makes it hard to say one thing will make the difference alone. But certain elements absolutely matter more than others. Here are seven of them.

 

1. Image and Load-Speed Optimizations

Website Optimizations for SEO

When it comes to the images on your site, size does matter. With the rise in mobile searches (there are more of them now than desktop), Google places heavy emphasis on your sites’ load speed. For the best effect on your SEO, get your page load time down to less than 2 seconds (here is a free online tool to check where you are at now).

If you aren’t there yet, try reducing the size of your site’s images to the exact dimensions that you need for its placement, no more. Once your images are as small as they can be, be sure to add appropriate titles and alt-text to each one to help Google know what they are.  

2. Content and Keywords

Minimizing Irrelevant Content for Website SEO

Some basic keyword research will help you understand what searchers are typing in when they are looking for something related to your site. You can use any number of tools, including Google Keyword Planner, to find suggestions relevant to your business.

Once you have your core keywords, make sure your homepage and other service pages on your site contain these keyword phrases somewhere within the content, potentially in a headline or towards the top of a paragraph.

Try to fill the pages you most want to rank with well-written content loosely modeled after other pages that rank well for your keywords (but please, do not plagiarize). A good goal to shoot for initially is around 400-600 words of good content per page.

 

3. URLs and Title Tags

Choose the Right URL and Title Tag for SEO

If you can, try and get the keyword phrase you’re targeting into your URL structure without making the whole URL too long. It is one more element Google reads to try and determine the contents of a page.

Your title tag is the main part of your page’s listing on the search engine results page (SERP). If you have an SEO plug-in for your WordPress site, you can add this easily to your pages in the backend of your site.

4. Headings

Headings in SEO Writing

In addition to breaking up the text on your page and making it more readable, headings (like h f1s and h2s) signal to Google what the page is about. Add your target keywords into your headings strategically, without sounding awkward or like you are keyword stuffing. Focus on doing it in a way that flows and makes sense to the reader. Meta Descriptions

Meta descriptions help searchers understand what is on the page when they see it in a search result, which will in-turn improve your click-thru rate. Make sure all of your pages have one of these written that gives a clear description of what is on the page and includes a Call To Action (CTA). You can do this easily by installing an SEO plug-in to your WordPress site.

5. Internal Linking

Internal Linking on your Website for SEO

Internal linking, or linking to other pages on your website, sends valuable signals to Google about what your page is about. It also passes information and web traffic between pages on your website, helping improve your traffic and keeping people on the page longer.

Go through your top pages and spend time adding internal links where relevant. Make sure the anchor text (what is in blue) includes a key phrase identifying what the linked page is about.

6. Meta Descriptions

Meta Descriptions for Website SEO

Meta descriptions help searchers understand what is on the page when they see it in a search result, which will in-turn improve your click-thru rate. Make sure all of your pages have one of these written that gives a clear description of what is on the page and includes a Call To Action (CTA). You can do this easily by installing an SEO plug-in to your WordPress site.

7. Submit Your Sitemap to Google

Submit your Site to Search Console for Better SEO

Finally, submitting your sitemap to Google tells Google which pages to look at on your website. You don’t have to do this in order to get Google to crawl your website, but submitting your sitemap helps speed things up and ensures Google gets to the right pages that you want to see ranked. You can submit your sitemap through Google Search Console.

The 8-Pillars of SEO

Need to go further with your SEO strategy? Our SEO team has developed a unique auditing strategy to determine how your site stacks up to the 8 most important factors that are affecting your SEO.

Keep reading to learn more about Venta’s 8 Pillars of SEO to get a better feel for how this comprehensive process works to improve your search engine rankings from all sides.

5 Free & Cheap Stock Image Resources Marketers Use All the Time

Hunting down the perfect stock image shouldn't be the longest part of your design process.

Hey! Made you look…

Well, I didn’t, but that image did! You shouldn’t be surprised. Visual elements are incredibly important for attracting and retaining people’s attention.

For example, consider these facts from Ethos3 research:

  • Content with visuals get 94% more total views than content without them
  • Of the information that gets sent to the brain, 90% of it is purely visual
  • Human brains process visual content 600,000 times faster than straight text

One simple way to add visual elements to content is by designing with stock photos.

Large reservoirs like Getty Images, iStock or Shutterstock can be great to help you create high-quality visual content for your website — but they can also be incredibly expensive. Sourcing images from the major players can quickly become inaccessible to small businesses and websites without huge marketing budgets.

Don’t panic. You can still download high-quality images for free or cheaply with these tools that our team uses all the time.

The Best Stock Image Resources and Websites

Our Top Picks for 2019

I hand-picked the following five stock image resources for their affordability (most of them are free) and ease of use.

 

1. Envato Elements

Envato Elements Stock Images

I’m starting off with the only resource on this list that costs money. But trust me, this one is worth it. Envato Elements gives you access to more than 1,000,000 super-high-quality downloadable creative assets — from photos to videos to website templates and more — for $16.50 a month.

That’s all. In my opinion, what you get with Envato for the price is unbeatable. One caveat, though, is each subscription is for one individual, so it is perfect for any team with only one person doing the downloading.

 

2. Pixabay

Pixabay Stock Images

Pixabay is a great first stop if you’re looking for one or two high-quality free photos to put on your website. Pixabay includes the widest selection of subject matter available in a free stock image resource. It has over 1 million images (as well as illustrations, vectors and videos) free to a good home — no attribution required.

A downside to Pixabay is that sometimes it is hard to find an image that doesn’t look too “stocky,” especially if you need something specific. But it is always worth a look.

 

3. Unsplash

Unsplash Stock Images

Unsplash is one of my personal favorite stock photo resources, ever. I use it all the time. While the selection and subject matter is smaller than what is available on Pixabay, the quality of free images you can find on Unsplash is top-notch.

Professional photographers submit their photos to Unsplash to be used freely by whoever downloads them. Unsplash doesn’t require you attribute the photos you download, but it does request you do whenever possible.

 

4. Flaticon

Flat Icon Stock Images

I highly recommend Flaticon for graphic designers or anybody building a website. Flaticon allows you to choose from more than 1 million free icons and vector images to download and use for any reason you want. Changing out a couple of icons on a website can breathe much-needed new life into a homepage.

The possibilities for use are endless. Sometimes I download new icon packs just for fun. You can never have too many icons, right?

 

5. Burst (by Shopify)

Burst Stock Imges

Burst is another free resource for high-resolution, artistic stock images. Burst is up there with Unsplash as a place to find unique, non-stocky photos that cost nothing to download. At times, the selection can feel sparse if you need a specific type of image, but if you have broad preferences, you can find some real winners on this site.

Burst adds photos regularly, so I like to revisit this one from time to time just to see what is new.

 

Do More With a Design Team

If your design needs to go beyond changing out a few stock photos, talk to us! Our design team has built hundreds of stunning, professional websites and can help you with any of your needs, from simple branding changes to total website overhauls.

Contact Venta Marketing today for a personal web design consultation! We can’t wait to hear from you.

Do Popups Convert On Landing Pages?

Popups Can Help You Increase Conversions. But At What Cost?

We’ve all been there, you’re reading through a web page’s content and then POP! There’s a pop-up window blocking your view of the information you want. You’re annoyed, scrambling around, trying to figure out how to make it go away without clicking on something else, making you lose your place in the content entirely. Once you remove the pop-up — wait where is that sound is coming from? Ugh, not another pop-up! Okay now that you have removed every pop-up window, you’re relieved and resume reading through the content that you actually came for. But you can’t help but think, “Why do advertisers still use pop-ups as a conversion tool if they obstruct the page content and annoy so many people?”

Pop-ups are small windows that ‘pop up’ over the top of web pages in your internet browser and they were created to catch a user’s attention and encourage them to convert before leaving. Advertisers use pop-ups as a conversion tool but because people find them annoying, all of the major web browsers now offer “blockers” to curb the egregious use of pop-ups. In addition to offering pop-up blockers, search engines like Google have begun penalizing marketers who use pop-ups on their landing pages and this is impacting their overall quality score. As a result of these restrictions, marketers have tapered their use of pop-ups and the pop-ups themselves have become more legitimate.

Using a pop-up on a landing page isn’t the sole reason your quality score may be lowered but, if your user experience, ad relevance, and click through rate are all up to par then you can probably bank on that pop-up hurting your overall score. But in the case of our clients who sell emergency response vehicles, we actually found that a high performing landing page can facilitate a pop-up and not suffer as badly as one may think. Because of our pop-up, we helped convert 17 users that would have otherwise abandoned the landing page and at $22/ per customer we were happy to have taken the slight blow to the quality score.

We found that the trick to placing a pop-up on the page and not compromising quality was delaying when the pop-up appears and giving the user enough time to explore all of the information throughout the page. We only deploy our pop-up if the user reads through all of the content, does not convert on the main form, and scrolls back up to the top of the page before they leave.

venta-blog-popup-qualityscore

By having a great landing page that ranks well we were able to outweigh the quality leads over their score of 7/10. Our quality leads captured by the pop-up was more valuable to the client and we were still able to improve their online lead generation despite the scoring penalty.

To combat the negative impact on your quality score and the blockers, advertisers are displaying more useful or helpful calls to action less frequently to their audience. By setting limitations and reworking the concept of pop-ups, marketers have learned that they can still leverage this conversion tool in their favor based on the campaign success rate and experience. To help you avoid any major penalties when using pop-ups, here are some tips for creating a conversion friendly pop-ups.

 

#1 Use Header & Footer Pop-Up Bars

Looking for an alternative to pop-ups for lead generation on your website? Header and footer pop-ups can be a great, highly noticeable option for your campaign because they attach to the top or bottom of the web page, allowing your visitors to scroll more easily. Using a sticky footer or header pop-up bar has proven to boost sign-ups and conversions without disturbing visitors and annoying them off your website.

 

popup-stickybar-landingpage

 

Collapsable sticky bars are another great way to boost conversions and keep your CTA highly visible without blocking any web page content. Here are two great examples of header and footer pop-ups that create a sense of urgency, describe the value offer clearly, and use clear calls to action.

 

popup-stickbar-landingpage

 

Pro Tip: Add a static countdown timer in your pop-up bar to create a sense of urgency in your campaign. As the clock winds down to zero, the user will realize that the value offer is a time-sensitive promotion and fill it out before it disappears.

 

#2 Ask For Less Or Nothing At All

When designing your pop-ups keep the ask short and simple. There should never be more than three actions in your entire pop-up and so if you have two form fills like the one below, make your third step the call to action. Getting an email address is the most common ask for in pop-ups but you can also use the pop-up to offer value offers and discounts.

popup-landingpage-signups

 

By keeping the pop-up simple, you will reduce friction and lessen the appearance of the ask. 23andMe’s non-traditional pop-up creates a bridge to ask for more information past the window and allows the user to decline the value offer with a simple “no thanks”. By giving your users the option to decline even the shortest of pop-ups, you will create a sense of comfort with your audience and remove the desperation that some pop-ups create.

 

popup-landingpage-signup-cta

 

#3 Prioritize Your Value Offer & CTA

Your pop-up copy’s placement is the key to creating a conversion friendly lead magnet. We recommend placing your value offer at the top above the CTA button and supporting that copy with a cohesive design. If you’re promoting a specific deal that offers a discount or a cost-effective payment schedule then make that the focus of your copy. The eye is naturally drawn to numbers when there’s a lot of copy so make sure that those numerical value offers are prominent to increase conversions. The design is also a key factor in creating an appealing pop-up. As you can see from the example below, a seasonal theme was applied to this pop-up and everything from the colors to copy make you think of their springtime promotion.

 

popup-valueoffer-subscribe

 

This cohesion between the design and copy shows the user that there is a continuity of thought behind the promotion and that creates a more trustworthy campaign. Designing the best pop-up possible shows your audience that you respect them and their time that you’re currently occupying with a pop-up. To take that trust to the next level don’t forget to add that simple and polite option to decline the pop-up offer and resume reading the copy.

We don’t like to use negative exit paths from the pop-up that make the user feel bad about not converting. We believe that it’s better to use pops-up as a way to draw attention to the main CTA without a consequential result from them not clicking. Making your user feel stupid or any negative emotion for not clicking on your popup isn’t the tone you want to set for your brand. This negativity can turn your users off and make them think that you’re voice and tone is rude or pretentious. Keep the popup focused on the CTA and use the most important value offer or differentiator that your business has to encourage the user to take action.

 

popup-submission-form-email

This pop-up example from TapRm is great because they kept it simple, only asked for an email address, and clearly stated their action and value offer. Your copy should be the most important part of the pop-up so make sure that it positively highlights the best parts of your campaign and intentions.

If you’re still not comfortable with the idea of using pop-ups on landing pages to increase conversions, stick with traditional forms and set up an A/B test with a pop-up to see what yields the best result. Testing can only teach you what you don’t know and pop-ups may help you capture leads that would have never converted. If you’re using a pop-up and your quality score takes a significant hit beyond your level of comfort, remove the pop-up and continuously improve your landing page until it can handle a small penalty.

The Top 3 SEO Auditing Tools of 2019

Website audits can be a nightmare. Take the fear out of SEO for good with these helpful & affordable tools.

Website audits require a significant amount of time and resources so how can agencies make this process more efficient? SEO experts review thousands of website pages to locate any mistakes and they often need help to complete this intense audit. Agencies often use tools to help their staff save time and accelerate the auditing process. There are a lot of affordable online tools available right now and they can make all the difference for your agency’s SEO expert and your auditing process. As they say, work smarter not harder so we’ve saved you time and listed the best SEO auditing tools to make your agency’s process more efficient.

 

screamingfrog-platform-best-seo-tools

 

#1 Screaming Frog

 

If you’re in a time crunch and need to analyze your client’s entire website then Screaming Frog is the right choice for you. Screaming Frog has a crawling tool, known as SEO Spider, and we recommend using it on a desktop to be able to handle a large amount (400+) of web pages. Once the crawl is complete, Screaming Frog will generate a report detailing all the SEO problems on the client’s website. The report will review over thirty of Screaming Frog’s SEO metrics such as meta descriptions, links, response time, anchor text, and security. The size of the website may dictate the length of the report and the number of possible SEO issues. So a larger the website with several SEO issues will result in a longer report than a large site that has been optimized properly with best practices. But our agency finds Screaming Frog to be so valuable that we use it to evaluate small to medium size websites as well.

Screaming Frog’s SEO Spider is a powerful website crawler that will make your process more efficient and allow your team to analyze a client’s audit results in real-time. Without Screaming Frog your agency could miss out on providing the client with insight and data that will improve their ability to make informed decisions about their SEO campaign.

Screaming Frog also offers free and paid software licenses so your business has options and can grow into their full menu of services.

 

Learn More About Screaming Frog Today!

 

google-search-console-seo-analytics

 

#2 Google Search Console

 

When your agency is just starting out make Google Search Console your best friend. This tool is a game changer for anyone just starting out in their SEO career because it’s free to use, provides great insight, and gives you a summary of the important things like broken links, page load speed, indexed web pages, HTML markups, etc. Once you have entered in your domain or URL prefix and verified your ownership of the account, Google will start measuring your site’s performance and you’re on your way to optimizing your website.

Google Search Console also allows you to disavow bad links, learn how Google’s algorithm sees your pages, and identify your website’s weaknesses. However, this tool does have some drawbacks because it is a free model. It’s specifically lacking in providing an undeniably accurate, real-time status of a website but it is still a great tool for a quick and affordable website audit because it comes directly from the top search engine.

Learn How To Fix Your Site With Google Search Console!

 

SEMrush-dashboard-data-seo

 

#3 SEMrush

SEMrush is a great tool for medium to large sized agencies that need to manage an effective SEO strategy. There’s a lot to like in this complex tool but here is a quick rundown of SEMrush.

SEMrush is very popular with SEO specialists because checking a website’s on-page health is indispensable to making and keeping a website user-friendly. Their SEO analysis tools check issues that are related to crawlability, content, images, links, accessibility, and coding. All issues found are divided into three groups depending on their severity: errors, warnings, and notices. Whether you manage a microsite or thousands of webpages with content and assets, detecting issues can be challenging and time-consuming. Your team cannot afford to spend a week scanning content for mistakes in the code or checking for broken URLs and that’s what SEMrush is here to do. SEMrush will save your team time and ultimately help your bottom line by becoming a more efficient SEO team.

When you analyzing your website you may find a variety of issues and not know where to begin but SEMrush allows you to filter the issues and address them individually. The Overview Report will show you the most important issues and the most frequently found errors on your website so you can get an idea of how much work your site needs. If you want to fix a specific issue throughout your entire website, then go to the Issues Report to see all of the webpages affected by that particular issue. Once you have addressed the findings in the Issues Report, filter your options and check out the Page Report that will list all issues found on your landing pages. It’s important to make sure that you address your website and landing page issues with the same business goals so you have a consistent solution. 

SEMrush’s Pro Plan services start around $100 per month and they offer a variety of keyword research, crawling, and ongoing search positioning monitoring. The Pro Plan includes 10,000 results per report across both SEMrush’s domain and keyword analytics tools, and up to 3,000 reports or searches per day. As their plans and pricing advance, you could harness even more SEO power and spend up to $400 per month or create a custom pricing model depending on the size of your business. Although SEMrush has been edged out by their direct competitors like Moz in the past, it is still an affordable and effective tool for your agency. SEMrush is a powerful platform that will do just about everything your agency could need so it is definitely an option worth exploring when comparing SEO tools.  

See What SEMrush Plan Is Right For You!

 

 

 

Please note that this is not a comprehensive list of all available SEO tools and this list is based on the opinions and experiences of Venta Marketing. Additionally, none of these tools can replace talented SEO specialists and these tools must be used by the right team with SEO knowledge.

4 Amazing Tips for Building The Best Lead Form

Our Strategy For Asking The Right Questions In The Right Way

Every great marketer understands the importance of a high-performing lead form. Optimized lead forms can make or break your online lead generation and you want users to fill them out so they convert into leads. Sometimes, us marketers get so giddy about great lead forms that we want to fill them out regardless of wanting more information about a product or service. Lead forms are the main way to gather information about your online customers but what does it take to design and optimize a great form?

When you need to collect personal contact information from your online audience, lead forms are the best way to capture their attention and information. Here are some suggestions on how to build the best lead form.

 

#1 Simplicity At Its Finest

Simplicity should be the foundation of your lead form design because nothing will deter a user faster than an overly complicated form on a website or landing page. Your form should look simple and intuitive enough that even the most uneducated user on your page can understand how to fill it out and know what they could receive in exchange for their information.

Business owners often see lead forms as an opportunity to learn everything they can about their audience and tend to overcrowd their forms with too many form fields. First name, last name, address, email, phone, website URL, company name – takes deep breath –  AND job title are all great field options but it’s important to put a limit on the information that you request. Anything more than six form fields can be exhausting for users and you will end up with less information than you ever wanted because users will abandon the form before completing it. Take empathy with your user and think about what they are comfortable sharing instead of thinking about what you need first. If you do need more information about your audience to qualify them as a lead, consider sending them different forms at different times to keep the form from feeling overwhelming.

The best way to simplify your form is to only provide one field at a time and show a progress bar until completion to trick the user into feeling like they are flying through the form with each fill.

 

leadform-progressbar-marketing

 

Our clients have seen their number of form fills skyrocket thanks to using this multi-step form technique and we can’t use it enough on our own landing pages! It may seem counter-intuitive to break down each form fill section individually but to the user, it seems shorter.

 

Multi-step forms trick users by:

  • Removing the intimidating length of the form
  • Reducing psychological friction and creating a more concise first impression
  • Encouraging users to complete the form with progress bars
  • Delaying the ‘sensitive’ asks like email address or phone numbers until the end of the form when the user is more invested in completing the task

 

#2 Beauty Is In The Eye Of Your User

As we mentioned before, an eye-catching form will motivate even the least interested users so give your underwhelming forms a makeover. First impressions matter and you don’t want the main point of conversion to be an eyesore so put serious effort into the design. Forms are an incredibly important point of interaction between you and your audience so in addition to keeping them clean, explore unique colors or button styles to make your form stand out.

One of our favorite forms to admire is from our friends at Flywheel. The simple form plays with bright and subtle colors to keep users engaged — they even include a promise that signing up for Flywheel takes 60 seconds or less! We love the boldness of this design and the copy keeps challenges the user to see how fast it would take them to comeplete it. 

 

flywheel-leadform-marktieng

 

#3 Use Dynamic Calls To Action

If you’re someone like me who rolls their eyes at the dreaded “Learn More” or “Click Here”  then you really appreciate it when someone creates compelling calls to action in lead forms. Calls to action are meant to literally do what they say, call your users to the desired action but how are you going to do that with the ubiquitous “Learn More” and “Click Here”? The answer is, you can’t and your audience will be too bored by your outdated CTAs to fill out your form and abandon your page.

Have fun with your calls to action and get creative so it makes your users feel accomplished. If you need some help developing creative CTAs here are twelve of our favorites to help you get started.

 

12 Great Calls To Action

  1. I Deserve A Free Trial!
  2. Reserve My Seat
  3. Download My Value Offer
  4. I Want 40% Off!
  5. See How You Compare
  6. See It In Action
  7. Join The Adventure
  8. Take A Tour
  9. Try It For Free!
  10. Sign Me Up!
  11. Join The Club
  12. Sign Up! (It Takes 10 Seconds Or Less)

 

uranus-Missouri-form

Here’s a cheeky CTA for our friends in Uranus, MO. Check out their website to see more dynamic calls to action.

 

#4 Put It To The Test

Like most things in digital marketing, we recommend that you perform A/B testing to give your audience options and see what converts. By slightly adjusting one control in your form you can see if your users prefer one CTA or design over the other. Once you’ve found a lead form style that works well you should begin implementing small, incremental adjustments so you can identify exactly what made the difference. A/B testing can provide immense value in fine-tuning your forms and the test results will help you perform a design overhaul when necessary. Reworking your forms based on the number of quality submissions will help your forms perform better and prevent them from turning stale.

 

We hope our tips help make your forms appear more trustworthy and valuable to your audience. Don’t forget that in order to get something good, you have to give something of greater value to your visitors. So keep it simple, make it look good, avoid boring calls to action, and keep testing until you have the perfect lead form.

Venta’s 8 Pillars of SEO

Get the scoop on how agencies do SEO that actually works!

Performing an SEO audit on your website is no joke. Unless you have a keen eye for title tags, URL structure, and proper linking strategies it’s better to leave it to the professionals to tell you how your website is performing online. At Venta Marketing, we rely on our team of SEO experts to guide our clients through the very confusing world of SEO and they usually learn more than they ever thought they would about their business.

We enjoy educating our clients about the ins and outs of SEO because knowledge is power and our client’s campaign is more likely to yield a positive result if they are educated about SEO. So how does a busy team of internet marketers have time to teach their client’s about their website’s strengths, opportunities, and weaknesses? Long story short – we start educating them long before they even sign a contract and even pay us! In the early stages of getting to know a business, our sales team will put together a detailed, but not too lengthy, proposal that includes a dedicated section to SEO and our process. When clients read through this section, also known as the “8 Pillars of SEO Success”, they learn about our multistep process for achieving and maintaining high search rankings.

So how did we come up with the 8 Pillars? Well, we knew that SEO is an ever-evolving aspect of digital marketing, therefore, we needed a process that enables us to adapt to those changes. We have created this campaign iteration cycle to systematically generate the best strategies for our clients and we made it adapt to the changes in the SEO landscape. By regularly executing our 8 Pillars and developing a unique game plan through analysis and strategy development, we are able to keep a pulse on the success of the client’s entire campaign, continue to stay focused on their business goals, and recommend the best possible strategies.

Educating our clients is of the utmost importance so we begin teaching our clients about what to expect during their campaign before they experience working with our agency. By teaching our client’s about our process, we eliminate any surprises, educate them on the technical side of SEO, and build trust with them because they know exactly what we’re doing to their website. Our 8 Pillars are an original, Venta Marketing process and they have proved excellent long-term results for our SEO clients. We have outlined Venta’s 8 Pillars of SEO  below and we hope our process brings you success in improving your search engine rankings.

 

#1 TECHNICAL SEO

Terms To Know

Crawlability – A search engine’s ability to access and crawl content on a web page.

Indexability – A search engine’s ability to analyze and add a web page to its index.

When search engines scan and discover web pages to see if their information is relevant, they use crawlers or bots to index that content. To see how well a web page is crawling and indexing, we check for any issues detected in the informational structure of the website because it plays an important role in crawlability. Even the smallest problems with crawlability and indexing can result in your site losing rankings so we ensure that your website is built on a solid foundation and find additional opportunities for improving the site’s overall performance.

 

#2 KEYWORD AUDIT & ANALYSIS  

Terms To Know

Keywords – A particular word or phrase that serves as a code to the search engine, describing the contents of a web page.

Clients often think they know what customers are searching for but search terms and keywords tell us the unbiased truth. We measure the volume, competition, and relevance of existing keywords because this analysis allows us to determine the optimal target keywords for a business. It’s important to select the right keywords so the campaign aligns with the customer’s search. Defining keywords narrows down the search results, making it easier for customers to find the information they want without searching through the wrong web pages.

 

#3 ON-PAGE TAGGING

Terms To Know

Title Tags: An HTML element that specifies the title of a web page and they are displayed on the SERPs as the clickable part of the result.

META Descriptions:  The snippet of 155 characters or less which summarizes a web page’s content.

Headings: Tags that are part of the HTML coding for a web page and are defined with H1 to H6 tags.

Alt Descriptions: The description of an image, which usually isn’t displayed to the end user, unless the image or asset is undeliverable.

We measure missing or non-optimal SEO Title Tags, META Descriptions, Heading, and Alt Descriptions to know what needs further categorization or detail. We also measure your internal and external linking status to see how Google is evaluating your linking strategy. If your website is lacking internal or external links then we will find relevant pages or content to link to improve your rankings.

 

#4 CONTENT

Terms To Know

Keyword Density: The percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

Readability: The ease with which a reader can understand a written text.

Nobody likes to read something that’s confusing, boring, or stuffed with repetitive keywords so we’ll analyze the core pages of your website for quality and quantity of content from a creative and technical perspective. This includes reviewing and recording the length, keyword density, multimedia, and readability of your content. Your web copy should always be relevant and focused on your audience’s needs, the solution to their problems, or the answers to their questions. Great website copy can do wonders for your SEO so we’ll make sure it’s appealing to your readers and Google.

 

#5 USER EXPERIENCE

Terms To Know

Key Performance Indicators (KPI’s): A quantifiable measure used to evaluate the success of a marketing campaign.

User Experience: The overall experience of a person using a product such as a website or a computer application.

Measuring engagement levels and Key Performance Indicators (KPI’s) tells us how your campaign is stacking up against your business goals. KPI’s are used to measure performance and demonstrates how effectively a business is accomplishing its marketing plan. We also measure the design, user experience, website traffic levels, bounce rates, time on site, user-origin, and other search ranking factors to see how your website facilitates the user journey. User experience has a direct effect on a website because if a website is built without conversions in mind, then the users will fail to take action.  

 

#6 BACKLINK PROFILE

Terms To Know

Domain Authority: A calculated metric that measures a domain’s power or importance in search engine results.

Backlinks: When someone purposely links to your website from their own.

We measure the quantity and quality of relevant links, backlink volume, and the diversity of backlinks, because as more people link to your web pages and infographics, that tells Google’s algorithms to notice your unique content and make it more or less visible in search results. We also review your anchor text, and spam score, while performing a competitor backlink analysis to see if there are any missed opportunities.  

 

#7 LOCAL VISIBILITY

Terms To Know

NAP: Online names, addresses, and phone numbers.

The accuracy of your online local listings presence is very important because it tells your audience where you are located and how to contact you. Accurate NAPs and positive customer reviews are also a key part of local visibility because reviews can boost your search engine rankings. We also optimize your Google My Business profile and review your website’s local structured data to ensure that everything is accurate and optimized for Google’s algorithm.

 

#8 REPORTING

Our goal is to enable you to be fully engaged in your campaign and always know what we are doing to help grow your business and reach your goals! We will send you monthly reports detailing the status and measure of your goals, leads, conversions, traffic, rankings for industry keywords, local visibility metrics, Search term impressions and clicks. You can expect your reports at the beginning with each month along with insights from your Campaign Manager.

5 Tips For Marketing Your Medical Practice Online

Online marketing solutions specifically designed for doctors and private practice physicians

“Hey Siri! Find dentists near me.”

“Okay Google, what time does Denver Family Pediatrics close today?”

“Alexa. Remind me to call Missouri Heart Center at 9:00 AM tomorrow.”

Five years ago, virtually nobody thought we would be asking robots these kinds of questions. But today, everything has changed when it comes to how patients manage their health.

We are in the midst of a massive shift in the way people research their health issues, find doctors in their network, and engage with practitioners. Technology like AI voice assistants was once used for just sending a text in the car but it is now changing the healthcare industry and the way patients find their doctor. For a medical practice to succeed — let alone, thrive in this age of advancing technology — it requires a digital-first marketing approach. It’s essential to have a strong digital presence across several channels to help potential patients in their micro-moments of need. Doctors and medical marketers need to make sure their online presence is optimized for the intelligent future and leverage their assets in new ways so their practice can adapt to the evolving search ecosystem and online lead generation tools. If doctors fail to adopt the marketing tactics of today, the healthcare industry will continue to transform and leave them behind.

Digital marketing has rapidly become a vital element in marketing medical practices and it’s time to finally address your marketing strategy if you haven’t already. According to Hitwise, 68% of consumers start their mobile health research with a search engine.1 Ensuring that your practice is seen and heard on the web is vital to your success as a business and helps you stay engaged with your patients. A great digital marketing strategy will help you create a strong digital presence and can ultimately help you find an endless stream of new patients.

To make sure that your practice is getting the online visibility it needs to be successful, here are 5 helpful tips for marketing your practice online.

 

healthcare-website

 

Tip #1 Design Your Website For Your Patients

As technology advances the medical field, patients have grown to not only expect but demand access to reliable information about healthcare. To fulfill that need, medical practitioners and marketers must create a purposeful digital environment for patients and give them the ability to educate themselves about their health, schedule an appointment, and easily communicate with their practitioner’s front office.

First impressions matter, your practice’s website should portray professionalism and establish a physicians credibility. 77% of patients have reported to researching prospective doctors online prior to scheduling an appointment, meaning that most of your patients’ first impression will occur before they even step foot inside your office.2 To have a successful website, make sure that your website scores a perfect 10 with our Healthcare Web Design Checklist. Just like in surgery, there is a zero margin for error and the same mentality should be used when objectively evaluating your current website and how it is perceived and used by your patients.

 

Venta’s Healthcare Web Design Checklist

Use Intuitive UX Design

Structure your website around the user’s goals and prioritize your patient’s needs first. Provide users with clear calls to action and an easy to use menu that helps them navigate around the site without getting lost in content. A pretty website is easy to build but great websites help users find answers to their questions with intuitive user paths.

Let Patients Schedule Appointments

Make scheduling appointments convenient for everyone with Gravity Forms and eliminate call to action friction.  

Make Sure It’s Responsive

Your website must be responsive to mobile devices and properly adjust to different screen sizes. Failing to do this will result in penalties from search engines and users will not enjoy your mobile experience.

Test Your Load Speed

Speed is incredibly important and your site should fully load in 10 seconds or less. If your site fails to start loading in 3 seconds or less, users will abandon your web page. Check your load speed with Google’s PageSpeed Insights.

Get an SSL Certificate

Search engines are flagging and warning users if your website is insecure and does not have an SSL certificate. Thankfully this is an easy fix and your web hosting provider can offer a free SSL certificate 3 days or less.

Install Google Analytics

Don’t waste your time launching a new website if you’re not going to track its performance. Google Analytics allows you to see how many people visit your website, where they are coming from, how long they stay, what pages they visit and so much more. Start gathering this information and setup simple goals that allow you to track your website’s effectiveness and much more.

Create A Favicon

Favicons, aka the little icon in the address bar of your browser, is a great opportunity to expand your practice’s brand and represent your website.

Show Your Research

People want the facts when it comes to healthcare so make sure that your website content makes you sound like an authority on the subject matter and support it with cited information.  

Optimize Your Content With Keywords

Optimize your web pages with relevant keywords so search engines can index, and understand who you are, what you do, and what your website is about. You can research the right keywords for your practice and find out what your follow doctors are using with free keyword research tools like SpyFu.

Support Your Content With Original Images

Healthcare-related stock images can only get you so far and they will leave your website visitors with a cold, distant impression of your practice. Schedule the occasional photo shoot and capture original images of your staff and patients so your website looks authentic and trustworthy.  

Remove Broken Or Outdated Links

It’s a good idea to scan your website to check that all your links work because they can become outdated over time. You can use a plugin like Broken Link Checker for WordPress websites or any free tools like SEMRush.

Test Your Forms

Forms are a great way to optimize your website and it’s important to test your website’s forms to make sure that they notify you properly. If you have noticed a sudden halt in form submissions, check your website plugin for updates. 

 

apple-gadget-iphone-stethoscope

 

Tip #2 Improve Your Local Visibility

“In Yext’s recent analysis of 1,800 physicians and healthcare facilities across 15,000 listings, it was discovered that nearly one-third (31.5%) lacked an online, local listing. That’s 3.6 times greater than the unlisted percentage of other businesses (8.68%).”3

Today’s world of connected devices, search experiences, voice assistants, and AI has expanded your practice’s digital footprint far beyond your website. The facts about your business — from locations to hours of operation, to procedure information — now live in maps, voice search, conversational UI, knowledge cards, Google My Business, and so many other places that show intelligent and direct answers. All of these things add up to create your local visibility and it’s important to keep this in mind when patients are searching for physicians in their area.

According to Banner Health Senior Vice President & Chief Marketing Officer, Alexandra Morehouse, “The number one onramp for finding physicians is actually mapping. It may be totally counterintuitive, but what consumers are doing is sitting in front of a browser and plugging in ‘pediatrician near me,’ ‘dermatologist near me,’ or ‘knee replacement near me.’” When patients use this local search method, they can evaluate the convenience factor, read through patient reviews, and assess any other key factors helping them make treatment decisions.

Patients not only want this information immediately but they want to make sure it’s accurate because they want to be well-informed before stepping foot into a doctor’s office. According to Yext, the global leader in location data management, 29% of healthcare facilities are missing accurate phone numbers and this result can lead to frustrated patients.4 The reality is that businesses are constantly changing and it’s crucial to keep your online information up to date. To keep your information current and your patients happy, improve your local visibility with Yext for Healthcare, Yext’s dedicated solution for the healthcare industry.

Let Yext For Healthcare be the source of truth for your local visibility:

  • Improve the patient experience with accurate location data online, across desktop and mobile devices.
  • Attract and retain more patients with a seamless journey from local search to an in-person appointment.
  • Save time and money by eliminating the internal inefficiencies caused by misinformation.
  • Ensure physician specialties, contact information, and facility affiliations are up-to-date.
  • Eliminate duplicative or flawed content that hinders local search performance.

 

heathcare-yoga-close-up

 

Tip #3 Share Your Expertise Through Vlogs

When a patient isn’t looking for a specific type of physician near them, their online journey typically starts with researching a symptom. The patient will turn to a search engine, like Google or a third-party medical website, such as WebMD, for information on how they’re feeling and what they should do. From there the patient will decide if they need treatment and book an appointment with the physician that appears most trustworthy or knowledgeable to them based on their search results. The most important types of information patients want to know are whether a physician can treat their symptoms with a high level of expertise, accept their insurance, travel to their office location within reason, and see if past patients enjoyed seeing that specific doctor. But what if you could speak to your potential new patient and prove that you’re prepared to handle their symptoms before they book an appointment?

Many doctors are starting to grow their social media presence and actually engage with patients on various multimedia focused platforms like YouTube and Instagram. Why? Because they want to be known as the expert in their field and want to use the highest performing medium available, video. People like Dr. Josh Axe, DNM, DC, CNS, have taken advantage of this opportunity in social media and have developed an audience of 1.5 million YouTube subscribers by video blogging, or vlogging, about natural remedies and healthcare. By giving his patients and subscribers trustworthy information about their health through vlogs, Dr. Axe connects with more people and extends his practice’s reach, ultimately resulting in over 17 million website visits a month.

So why should doctors make time to vlog instead of treating patients? Well, we’re not saying that you should prioritize your videos over your patients but it is an important segment of your marketing strategy that you don’t want to overlook. Seeing is engaging and vlogs are an excellent tool for increasing patient engagement and building trust with your audience. It can be challenging to engage patients, and the unique attributes of vlogs overcome some of the barriers to engagement such as high treatment burden and a lack of the sense of community.

Venta Marketing provides a variety of multimedia services because no other medium can share a message quite like a video. With your goals as a priority, we can engage your patients with a unique and interactive video to showcase the best aspects of your practice. We provide the equipment and expertise necessary to script, shoot, edit, produce, and distribute your video effectively in a way that aligns with your goals.

 

Take a look at our past video productions highlighting the abilities and services of our clients.

 

Tip #4 Stay In Touch With Your Patients

It’s hard to believe that in 2019, there are still doctor’s offices that don’t use digital marketing to communicate with their patients. But this is because they do not understand the power of content when it comes to educating potential and existing patients.

The doctors that are embracing the digital age of communication are elevating the standards of physician etiquette by connecting with patients even after treatment has ended. But how are doing this? They are using email marketing strategies to keep the lines of communication open with their patients and turning them into life-long audience members. You may think that your staff doesn’t have the capability of executing an email drip campaign but there are several, powerful and affordable tools that will help you tackle all things email marketing.

As email marketing has become more popular, automation tools have become less expensive, faster, and their tracking is more powerful than ever. Some of our favorite tools, like MailChimp and Emma, will help you create your templates, send and track your opening, bounce, and engagement rates so you know exactly how your patients are interacting with your emails. The success of your email marketing campaign should be broken down in two parts: educating your future patients and maintaining contact with your existing patients. Stay in touch with all of your patients by sending a variety of emails like appointment reminders, updates on healthcare industry news, quarterly office newsletters, and physician staffing announcements. Using automated email communication in local health care practices have many effective uses and it is essential for communicating with the technology savvy patients of today.

Email Marketing Creates More Opportunities For Your Practice By:

  • Maintaining a high level of awareness with both future and existing patients.
  • Automating appointment follow-ups with existing patients.
  • Automating appointment confirmation for new patients.
  • Educating new patients on your procedures and advancements in your practice.
  • Demonstrating care and knowledge through the use of newsletter marketing.

 

mac-computer-desk-doctor

 

Tip #5 Leverage Your Loyal Patients & Their Testimonials

72% of patients say their first step in finding a new doctor is checking online reviews.5

Third-party reviews sites, such as Yelp and Google My Business, have a growing influence on physician reputations and have the ability to attract or deter patients from your practice. According to Todd William, Founder & CEO of Reputation Rhino, “I think it’s clear that the internet wields tremendous influence over people’s choices in all areas of their lives. From where to eat, what to wear, where to travel and who to choose as their doctor. I believe health care professionals must carefully curate their online image with the same thoughtfulness and intentionality as their bedside manner or office decor.” The number of people who use online review sites is growing by the day and that means doctors who have a just a few positive reviews or worse, a negative testimonial, could be missing out on hundreds of new patients each year.

Negative reviews are incredibly difficult to combat and responding to them in a public forum is a tricky science. Patients find a great deal of value in reviews but they see even more value in how a business responds to average or negative reviews. Responding to your reviews with an authentic and timely reply can make all the difference but be careful not to share too much about your patient’s medical history. Your online reviews fall under HIPAA compliance and keeping your patient’s medical history private is of the most importance. It has been said that if you spend 10 minutes a week managing your online reputation then you can reduce your impact of receiving negative reviews by 70%.6 A healthy online presence is crucial for your practice and an available history of positive patient testimonials will show future patients that you are a trustworthy practitioner.

Extending the reach of your positive reviews through video is another great way to find new clients. Videos have some of the highest engagement rates and assembling your raving fans for a testimonial video will create trust and increase awareness with your potential patients. Positive patient reviews that are highly visible through videos can even attract out-of-network patients and help you grow your business.

Interested in improving your online presence? Consider these tips for managing your reputation:

  • You have a lot of patients walking through your doors every day so make time to comb through their reviews regarding treatment on a frequent basis. The most efficient way of doing this is by designating one administrative staff member to monitor and respond to your online reviews on a bi-weekly basis.
  • Respond to every review with an authentic and HIPAA compliant response in a timely manner. If you can’t respond properly in a public facing forum, recommend that you take the conversation offline in your response and deal with the patient’s review privately.
  • Keep the current patient and your future patients top of mind. It’s okay to have semi-rehearsed responses but think about what they would want to read and take empathy with them while addressing the review’s key points.  
  • Consider investing in a CRM designed to support medical professionals and their marketing strategies.

 

Don’t Know Where To Start?

Let us help you! Venta Marketing is redefining what it means to be a digital marketing agency for the healthcare industry by becoming the most trusted digital agency. We help grow our client’s practices and manage their digital properties through honesty, clarity, and boldness. Venta Marketing and our strategic partners help businesses around the globe facilitate better digital interactions that boost brand awareness, drive web traffic, and increase revenue.

 

Start Growing Your Practice With Venta Today! 

 

1 Hitwise, Consumer Insights Report, 2016
2 Becker’s Hospital Review, 2017
3 Yext For Healthcare Annual Report, 2016
4 Yext For Healthcare, 2016
5 How Patients Use Online Reviews,” Gaby Loria, Software Advice
6 How Patients Use Online Reviews,” Gaby Loria, Software Advice

3 Tips For Optimizing Your YouTube Videos & Descriptions

Get More Views With Venta’s Tips For YouTube

When YouTube made its debut back in 2005, very few people realized how quickly the internet’s user population would adopt their video-sharing website. But hindsight is 20/20 and it’s not surprising why the entire world jumped onboard with YouTube so quickly because it was truly designed for everyone.

According to BrandWatch, YouTube currently operates in over 91 countries and caters to 80 different languages, covering 95% of the internet’s population, and the amount of searchable content is literally infinite. There are over 400 hours of content loaded to YouTube every single day and we are on track to consume more than 1 billion, yes we said BILLION, hours of YouTube content per day. So if it isn’t obvious by now, the internet is never going to get bored of watching video content and because of this, marketers are seeing new challenges in advertising.

Online marketers are navigating rather uncharted waters when it comes to placing their products or services in YouTube videos and new marketing techniques are being developed every day. So how can marketers stand out from their competition in an endless sea of evolving YouTube content? The key to getting in front of your customers on YouTube is through optimizing great, organic content to improve your online visibility but it’s not as easy as it sounds.  Making a great video will only get you so far and the key is writing descriptions and titles that help attract the right audience.

It takes some creativity and testing to be ranked among YouTube’s top search results but we’ve decided to help and do our own YouTube research. So don’t just compete with your YouTube competition, leap-frog them with these 3 tips for creating great supporting content on your YouTube channel.

 

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#1 Clickable Titles

Any digital content creator knows that a YouTube video’s title is just as important as the video content but what is the secret to creating the best title for your video?

The first thing YouTube asks you to do when you upload a video is to name it, but ask yourself “What’s in a Name?”. It’s important to think of your video’s title as the key to grabbing a viewers attention and the first step in boosting your search rankings. Your video title should provide viewers with a succinct description of the video’s content and use specific keywords because they will play a huge role in your SEO.

All great titles start with keyword research and a character limit. Very short titles leave viewers confused about the subject matter and longer titles make people lose interest. The perfect title length less than 60 characters and that should include at least 3 keywords or one strong keyword phrase. These keywords are extremely important in your title because they will tell YouTube what your video is about and when it should show up as a search result. Once you’ve nailed down a firm list of keywords play around with different title ideas and test them to see what results in more views.

 

#2 Spectacular Thumbnails

Thumbnails are the face of your video and they provide viewers a first impression before they read the title. Your thumbnail has an incredibly important purpose, serve as the preview for a video and help with channel page optimization. An eye-catching, high-resolution thumbnail and a strong video title can act as mini-billboard for your YouTube content and you should always upload a custom thumbnail image that directly corresponds to the video title. When vague titles and bad thumbnails are used, there’s a disconnect and that will deter viewers from trusting your content and engaging with it.

The best way to create a custom thumbnail is by taking still photos during your shoot so the thumbnail has continuity with your video content. The trick to taking great photos is having great lighting, composition, and color. If your images and video need help in post-production there are plenty of free and paid tools that can adjust the image’s brightness and add effects to it. Tracking the success rate of your thumbnails is also very important because it will show you any changes in viewership coming from search results where thumbnails are important for attracting clicks.

 

To help you take the best thumbnails possible here is our QC checklist for YouTube.

YouTube Thumbnail Quality Control Checklist

  1. Make sure the thumbnail accurately represents the content and supports the title.
  2. Use a high-resolution image that has bright or contrasting colors.
  3. Make sure that your thumbnail isn’t cropped or cutting off any important parts of the thumbnail.
  4. Use expressive subjects – you’re never fully ready for YouTube without a smile 🙂

Check out our tips for avoiding bad thumbnails

 

#3 Dazzling Descriptions

So you want to drive traffic with your YouTube video but what about driving viewers to your channel to explore your other content? That’s where descriptions play their part in the long game of YouTube’s search engine. Descriptions are very important on YouTube because they provide you with 5,000 characters and you can get creative in how you describe your video or support it with relevant links. The first few lines of your description will be shown to viewers in search results so make sure that your descriptions are accurate.

It’s important to make sure that you write great YouTube descriptions from the start because editing the descriptions on your existing videos may affect their placement in search engines. Description changes may result in a drop viewership for several weeks until the video(s) rank again so be careful when making edits! It’s also important to follow YouTube’s terms of service and avoid including misleading information or inappropriate blocks of keywords in your description. This can result in the suspension of your account and crush your chances of ranking well on YouTube.

 

Here are some good and bad examples of YouTube descriptions.

Good Description: “Today, I’m unboxing the iPhone XR and we will take a look at Apple’s newest phone on the market. During this video, you’ll hear my first impressions on how the iPhone feels and functions compared to the iPhone X, and we’ll explore some of the smartphone’s newest features.”

Bad Description: Watch me unbox and use my new smartphone!”

As you can see the keywords, ”iPhoneXR”, “Apple”, and “iPhone X”  appear the description and it outlines exactly what will happen in the video for viewers and search engines. The bad example is too short, vague, and lacks any specific keywords to help YouTube realize that this video is about the iPhone XR specifically. It’s very important to put the most important keywords in your description first then include any other semi-relevant keywords, like “smartphone” that viewers may also search.

 

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Adding social media links to your video description can also help with SEO and direct viewers to more of your original content. You can also get creative with this section and add emoji’s or formatting to create more interest in your other channels. See our example below!  

 

“Today, I’m unboxing the iPhone XR and we will take a look at Apple’s newest phone on the market. During this video, you’ll hear my first impressions on how the iPhone feels and functions compared to the iPhone X, and we’ll explore some of the smartphone’s newest features.”

🔍 See More Unboxings

[Playlist link]

📣 Subscribe To My YouTube Channel!

[Channel link]

 

  • Website URL [link]

 

  • Facebook page  [link]

 

  • Twitter handle [link]

 

  • Instagram handle [link]

 

Pro Tip: Use short link tools like Bitly to abbreviate your YouTube and off-platform links to keep your description section neat & tidy.