Doolittle Tralier Mfg., Inc. is a leading manufacturer of utility, equipment, enclosed and dump trailers located in Holts Summit, Missouri. They needed user-friendly platform that would showcase their trailers and perform online quotes for potential dealers and customers. They also wanted their site to be a platform for dealers to log in and easily access any marketing materials and information needed to sell.
We designed and built a fully responsive, WordPress CMS that highlights the company’s trailers in a visually appealing way, utilizing custom graphics and a modern, mobile-friendly design. Our redesign includes several user-experience enhancements that facilitate product and resource discovery, including optimized site architecture, significant calls-to-action and more.
Doolittle Trailers was looking for a cost-effective way to support it’s dealers throughout the Midwest. We formulated a strategy around Doolittle’s goals and budget and dispersed target locations. We determined that a Google Adwords campaign driving to an optimized lead generation page was the most valuable option for Doolittle to accomplish its goals and refer qualified sales leads to its distributers.
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