Our Cinemagraph Projects Bring your Website to the Next Level
Cinemagraphs grab the eyes by fooling the brain and causing a “double take.” We have been so conditioned to see still images that don’t move and videos that move continuously that when both elements are found in the same piece, we pause and watch for several moments. It is this critical additional time that makes cinemagraphs a great asset for ads. This “double take” means more eyes on an ad and also an increase in CTR (click through rate) which ultimately means more conversions.
What is a Cinemagraph?
A cinemagraph is a still image that contains an element of movement that loops to create a never-ending moment. It combines still and motion photography where some elements of the composition move freely, like video, and others are frozen in time, like a still photograph. These assets can be made to loop indefinitely and seamlessly and are especially effective as social media ad content and as replacements for traditional photography on websites.