Welcome to our weekly roundup of noteworthy digital marketing insights, tips and trends from last week. Staying on top of the latest digital marketing tactics can be a long and strenuous journey. It doesn’t have to be. #TeamVenta will keep you up-to-date with all the latest news and advice.
1. The Hip-Hop Guide to Landing Page Domination
By: Aaron Orendorff
What’s better than hip-hop and shareable memes? Not much, but this article goes there, utilizing both to share five data-driven lessons for creating high quality landing pages that work.
Orendorff reveals some great points on how to use paid advertising to the best of your ability and budget. From designing a landing page with a “one shot, one opportunity” mindset to focusing on your buyer’s real-life journey, this article will provide you with useful design and marketing tactics that is sure to improve your current strategies while also putting a smile on your face. ☺
2. From Pages to Patterns: An Exercise for Everyone
By: Charlotte Jackson
This article provides some techniques to help teams communicate better when identifying terms for site elements as well as determining when to do a design review for a site.
By identifying key patterns for a website – such as headers, footers, calls-to-actions, buttons, etc. – we can identify inconsistencies on a site. While each site we make at Venta is unique and coded specifically for the client and their goals, we do occasionally reuse patterns such as a testimonial slider, header or footer. For example, we might use a slideshow to cycle through testimonials identifying this as a “testimonial slider.” If want to use a similar carousel on another site or page of the same website for cycling through products or images, “testimonial slider” then becomes a bad pattern title and will cause confusion for the staff. Code is no longer semantic across other pages. A better title could simply be “slideshow” or “page-carousel.” This not only makes the understanding of the pattern easy for all of us at Venta but also can increase the readability of the code.
3. CMOs Share Roadmap for Building Modern Marketing Organizations in New Report
By: Daniel Newman
This article lays out five very distinct attributes that top CMOs have learned during their path to building a successful marketing agency. As digital marketing agencies grow and acquire more business, it’s a great idea to be constantly comparing and learning from top industry standards.
Top CMOs advise having a clear direction for your agency, while also having specialists for each department all under one roof. At Venta, we all have knowledge in each sector of our agency, but we all have unique strengths. This allows us to give each other help when needed but also allows us to allocate our time best by assigning certain projects to different team members. Learn from the best to be the best!
4. 25 Calculated Metrics for Google Analytics
By: Charles Farina
Calculated Metrics for Google Analytics is now available for all GA users and allows users to develop custom formulas to automatically calculate and analyze data. This article highlights 25 calculated metrics for best using this new, long requested feature in Google Analytics.
